Marketing

VC Web offers a variety of marketing services necessary for every business, no matter if you are well established, or preparing for your grand opening.  No matter your industry, your customers are online.  Let us help them find you.

Get your website noticed with SEO

You have a great looking website—now what?

It’s not enough to just have a great-looking website— people need to know you’re there. They need to be able to easily find you. Search engine optimization (SEO) plays a pivotal role in establishing your web presence.  We can help establish greater visibility on search engines such as Google, Yahoo and Bing.  Organic search results are the results that are ranked based only on how relevant the search engine believes your site is compared to the user’s query.  That is, when people type in words relevant to your company into a search engine, then your site will be listed among the results. The higher up you are in the listings, the better, since users typically do not look past the first page of results.

VC Web will help you improve your website’s rankings, focusing on increasing traffic by helping you create quality content, build incoming links and establish link relationships, and by suggesting optimized keywords geared toward your target audience. Consult with VC Web today to develop your new SEO strategy and improve your website’s organic search rankings!

Use PPC to drive traffic to your website

Do you need to widen your web presence and increase your customer base?

Pay-per-click (PPC) ads are another great way to reach a wider online audience. Pay-per-click ads show up on the side of regular search results, ranked based on keyword relevance and the amount you bid per click. You only pay when your ad is clicked on, so developing ads that give you quality leads is important when designing your PPC campaign. The ability to set your own budget and change your own ads throughout the campaign process gives you a lot of control and power to ensure that your marketing is performing at its best and at a reasonable cost.

Our team at VC Web will help you manage a successful and cost-effective PPC marketing campaign, conducting extensive research to determine the best relevant keywords and create the most successful ads and landing pages for your product or service. Showing up on networks like Google, Yahoo, Bing, and Facebook, PPC can significantly increase your customer base and internet reach. Let us help you craft a campaign today!

Build an online presence with Social Media

How can a potential customer find you on Facebook or Twitter? Can people check-in on Foursquare or Yelp to tell their friends that they are visiting your business? Are you as involved in the social media community as you should be?

If not: 79% of the largest Fortune 500 companies use Facebook, Twitter, Youtube, blogs and other forms of social media to communicate with consumers (Burson-Marsteller, 2009), and 69% of surveyed businesses report significant benefits from social technology, including more effective marketing and higher revenues (McKinsey Global Survey, 2009).

Whether you already use social media or are looking to start, VC Web can guide you every step of the way. We will develop a social media strategy that aligns with your business goals, from initial account set-up to maintenance and content updates. We can even help you develop relationships with not just your customers but others in the industry. Work with us to build a buzz on Facebook, LinkedIn, Twitter, Youtube, Foursquare, Yelp, and Google+ for your business.

Measurable Results

VC Web Design knows the importance of continuous analysis and project fine-tuning. Success requires ongoing evaluation and refining.  It is important in determining what actions would help you reach your goals, and in communicating ongoing results.  Analytics can be used to weigh the success of campaigns and/or other related efforts. This can then serve as a great resource in consumer targeting and investment decisions.  Web analytics allow you to collect information about both your clients interaction with your site, and what your competitors are doing.

Use Branding to develop a unique business identity

What distinguishes your business from others?

Every business should have a look that is unique and easily recognizable.  From the logo design to the marketing campaigns, every aspect of a company should promote the brand.

We will work with you to establish your brand, discovering the heart of your business and creating a strategy to make it familiar and appealing to customers and potential customers. Our talented design and marketing teams will make sure that every facet of your company’s website, design, and marketing from logos to Facebook, business cards to LinkedIn, letterheads, and ads will all improve the strength of the brand in the public mind.